Listen. Think. Create. Manage
At This Way UP, effective communication flows from a robust four-stage process.
It's a process that inspires us all to do our best. It's not just a theory that sounds good on a website (although we think it does); it's a proven formula that works - creativity grounded in thorough, exploratory, investigative delving into the real environment in which your communications are going to have to shine.
- Explorative discussion
- Intelligent questioning
- Clarifying objectives
- Establishing framework
- Defining boundaries
Getting the fundamentals in place is about context; framing the work within the expectations with which it will be received. It's the creative equivalent of solid foundations; granite, in fact.
- Project scoping
- Brainstorms
- Research and analysis
- Sector audits
- Visual/communication audits
- Positioning, values and vision
Inspiration begins with a confident rationale. This is where we bring to bear our experience in clarifying what needs to be done, researching and informing to ensure that the solution comes from a conviction, shared between us, that it's the only way to go.
- Name creation
- Strapline
- Brand architecture
- Visual identity
- Brand imagery
- Tone of voice
- Literature
- Campaigns
- Interactive
Then it all comes together with flourishes of brilliance and touches of genius - the results spawning essence of UP.
- Project management
- Brand implementation
- Visual identity systems
- Content management systems
- Brand guidelines
- Templates
True creativity gets results, but not in isolation. Momentum, energy and dynamics have to be propelled methodically. We put in place tools and resources to help maintain consistency of your message wherever it connects with the audience.
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